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According to the press release, a "film" will be posted on April 6th directed by longtime collaborator, Nick Knight.
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Starting April 6, in the shape of an artistic project comprising an advertising campaign, limited edition bottles and a sculpture designed by Lady Gaga.
Now, the pair have collaborated on a series of vibrant images, in which a pink-haired Gaga clutches a Dom PĂ©rignon bottle of Champagne with her extra long, multicoloured talons. Entitled 'the Queendom,' Gaga is consecrated as queen in a glitchy outfit styled by Nicola Formichetti.
In an exclusive quote to PEOPLE Gaga reveals her mindset around the new campaign.Â
âI always thought Dom PĂ©rignon was a model of what creation is all about. There is no rule except one: To never stop reaching for the stars.âÂ
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Lady Gaga has also created, in collaboration with Nicola Formichetti, an exciting sculpture with a magnetic dress that envelops a majestic Dom Pérignon Rosé Vintage 2005 jeroboam.
Produced in only 110 exclusive pieces, this special edition will be sold in private sales and presented at key locations by Dom PĂ©rignon later this year.
All Dom PĂ©rignon profits from the sale of this uberpiece will be donated to Lady Gaga's Born This Way Foundation.
©Dom Perignon
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