The fourth annual #BeKind21 challenge from the Born This Way Foundation has officially started with a collaboration with Zynga's "Words with Friends".
The #Bekind21 challenge is from September 1st to September 21st. The foundation first started this challenge in 2018 as part of its kindness initiative. With the #Bekind21 challenge, they hope to encourage people to practice twenty-one days of kindness towards themselves and others.
This year, as part of the challenge, the Born This Way Foundation has partnered up with Zynga's "Words with Friends", a mobile app where players can challenge others to a scrabble-like game.
To start off the collaboration, Zynga has made "Kindness" the Words with Friends word of the day to bring awareness to the campaign, as well as a reminder to simply be kind to one another. The company is also easily allowing players to sign up for the #BeKind21 challenge directly in the game.
Players can find creative ideas for kindness in the game, as well as s customizable calendar to track kind acts.
"Acts of kindness can come in many different forms, and can be as simple as inviting a friend to play a game," states Bernard Kim, president of publishing at Zynga.
Zynga hopes this partnership will encourage their players to do both large and small acts of kindness in their lives.