3 television specials for the promotional rollout of Love For Sale have been announced as part of a partnership between Lady Gaga and Tony Bennett and ViacomCBS, in their "biggest cross-platform music collaboration to date".
The first is titled One Last Time: An Evening With Tony Bennett and Lady Gaga, and will air on CBS the Sunday of Thanksgiving weekend, November 28 at 8 p.m. ET/PT. The hour-long show is the filmed rendering of the two concerts the pair did at Radio City Music Hall in August. The show will be available for streaming on the Paramount Plus service.
The second show will be MTV Unplugged: Tony Bennett & Lady Gaga, filmed in an intimate studio setting around the same time as the Radio City Music Hall shows. Though the airdate has yet to be confirmed, it is slated for this winter. Tony previously won a Grammy Award for Album of the Year for the recording of his 1995 MTV Unplugged special.
The last of the specials will be a documentary called The Lady and the Legend, available exclusively via Paramount Plus, also with a premiere date yet to be announced. Described as providing “an intimate look into a beautiful friendship and musical partnership that transcends generations,” the special will include footage from the making of Love for Sale, the duo's 2014 album Cheek to Cheek, and their first collaboration The Lady is a Tramp in 2011.
MTV also confirmed that the music video for Love For Sale, the album's title track, will premiere this Friday at 12pm ET, as part of a series of video premieres to promote the album.