Lady Gaga’s speech at Haus Laboratories Launch Party. pic.twitter.com/hYCbarXpmV
— GAGAIMAGES (@gagaimages) September 17, 2019
In an exclusive launch event in Los Angeles, Lady Gaga made a speech about makeup, mental health and what the brand means to her. In addition, she announced three brand new products; Liquid Eye-Lie Her, Eye Armor Kit and the Armor Masque No.1.
Liquid Eye-Lie-Ner is described as a waterproof, matte black, flexible felt-tip eyeliner that brings any look to life. It is available for $20.
Next up is the Eye Armor Kit, created in collaboration with Face Lace by Phyllis Cohen. Available for $35.
The Armor Masque No.1 is also in collaboration with Face Lace by Phyllis Cohen. These reusable stickers bring next-level, professional artistry to any look instantly. Available for $25.
Last week as the launch day approached, Lady Gaga announced the individual shades with a promotional clip posted on her social media, showing the CEO in a Versace ensemble, showing off the Haus-branded products:
It was later accompanied by another promotional clip showing Gaga as the fierce boss of her own company, again, showing off and using the products of the first launch:
She also gave her followers an insight into the Haus Laboratories warehouse where all the products were housed prior to the launch. Gaga teased the behind-the-scenes assembling of the boxes to be shipped, as well as a first look at the minimalistic, yet sophisticated packaging, assuring the customers that the products are indeed ready to be shipped globally:
First look: HAUS LABORATORIES packaging. pic.twitter.com/uWp5s4DC28
— GAGAIMAGES (@gagaimages)
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