Voce Viva: First Look Inside Valentino’s New Fragrance

Lady Gaga and Valentino have just announced new details of their upcoming fragrance collaboration, VOCE VIVA, exclusively to Lady Gaga Now.

"To spread this message around the world, a bold and engaged personality with a strong and inimitable voice was obvious: Lady Gaga. Sharing Italian roots and values in line with the house of Valentino, Lady Gaga has always spoken up for celebrating differences, and creating a world where everyone has a voice."

Proving modernity can remain timeless, the Valentino Beauty creative studio, under the artistic direction of Pierpaolo Piccioli, designed a bottle as a joint declaration of the VOCE VIVA personality and the values of the house.

© Valentino 

The fragrance’s ingredients include Orange Blossom, Italian Bergamot and Addictive Moss Overdose, and according to Valentino, “A vibration of fresh spicy ginger extract complexifies these bright and citrusy notes. From its very top notes, this enthusiasm of colors evokes the joie de vivre of today's Valentino.”

© Valentino 

Continuing their collaboration with the promotional campaign for Born in Roma, Valentino Beauty chose the couple of photographers Inez and Vinoodh, to translate this strong emotion moment for the VOCE VIVA campaign.

“As the soundtrack to millions of lives for over a decade, Lady Gaga is the voice of a generation. More than a song, a hymn to live our dreams.” 

© Valentino / Shutterstock

Lady Gaga will use a song of her new album Chromatica for the VOCE VIVA campaign.