Lady Gaga's Sine From Above, from her latest album Chromatica will be used for Valentino's new fragrance commercial: Voce Viva.
The news comes from our livestream on Instagram.
Valentino sent us an exclusive PR package containing the fragrance and a very special box. When you open the box you can hear Lady Gaga's voice reciting a poetry:
"There is a voice within us all
a voice that speaks
a voice that feels
a voice that calls
sometimes a voice can save us all
and in the end we will always know
it was a voice that made life so
it was as sine heard from above
voce viva my voice,
More info about the fragrance will be revealed next month, in the meantime you can have another look at the bottle packaging here.