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LG to release an exclusive version of '911'.

LG Electronics USA has announced the launch of an exclusive cinematic content channel that will bring consumers into unique experiences brought to life by the superior picture quality of LG OLED TVs. The LG FOMO Channel app is now available exclusively to LG Smart TV owners.
The channel will give you access to never-before-seen content, including the “911” music video, along with behind-the-scenes commentary with director, producer and screenwriter Tarsem Singh, and an exclusive video edit.
“I’m so thrilled to see how everyone has responded to our short film,” said Lady Gaga. “For 911, Tarsem and I worked together to create an exclusive visual experience which will air only on LG’s FOMO Channel. This version of the film will push the boundaries of the visuals and truly deliver the vibrant colors, dramatic blacks, and infinite contrast the way we envisioned them. We hope you enjoy this special version of our film which will air exclusively on LG OLED TVs, allowing you to see the details unlike anywhere else!”
Visit LG.com for more information on LG OLED TV's.


 
Juan
Juan

Lady Gaga Scores 4 Nominations At The 2020 American Music Awards

ABC announced the nominations for the 2020 American Music Awards today, and Lady Gaga scored 4 nominations:
 
Favorite Female Artist – Lady Gaga  
Pop/Rock Favorite Music Video – Rain On Me
Collaboration Of The Year –Rain On Me
Favorite Artist: Electronic Dance Music (EDM) – Lady Gaga
 
Fans can vote for Lady Gaga using the official AMA's website, or using Twitter.
The ceremony will be broadcast by ABC on November 22nd,
 
Matt
Matt

Lady Gaga Urges Americans to Vote

Lady Gaga has been using her social media platform for good, encouraging Americans to register to vote and to cast their ballot for the upcoming United States Presidential Election. 
A visit to the singer's website, www.ladygaga.com, redirects you to a turbovote.org site that offers all the information and tools for a smooth voting process. The site welcomes you with a pop-up message from Lady Gaga herself, which reads: "The most important thing you can do today, and every day, until November 3rd is to get involved in this election. And one of the best ways you can do that is by joining me in signing up with TurboVote for election reminders and to get help with voter registration and voting by mail – all in one place. - Lady Gaga"
Gaga also addressed her fans by using her legal name, Stefani Germanotta, to explain the ease of TurboVote and the importance of voting. She captioned the video with: "If anyone else is NERVOUS ABOUT THIS ELECTION I found this site http://turbovote.org where it’s SUPER EASY to check voter registration, make a plan on how to vote, and sign up for reminders!! (My favorite ) 21 days until Election Day! Just sign up, and you’re set!" You can watch her video here. 
Along with redirecting website traffic and posting a how-to, Gaga brought more attention to TurboVote by creating an original song about voting, and sharing it on her Instagram, Twitter, and Facebook. 
Wanting to ensure that she catches everyone's attention, Lady Gaga has posted two gorgeous selfies, urging the public to vote. 
The first she shared with the caption: "It’s National Boss’s Day, a great day to check in with your boss on their plan for voting, so you can make yours if you haven’t already! http://HowTo.vote has everything you need to know, bring and do to vote."

The second selfie was caption with: "Happy Sunday!I’m sending love+a friendly reminder that your signature on your mail-in ballot needs to match your signature on file with your state.When I sign legal documents,I repeat Stefani Germanotta over+over quietly in my head so I don’t accidentally sign as Lady Gaga."

Make sure you exercise your right to vote on or before November 3rd, find all the information you need at: https://ladygaga.turbovote.org/
ChelseaQ
ChelseaQ

Lady Gaga discuss her life and Chromatica on Vogue Arabia

In a recent interview with Vogue Arabia, Lady Gaga discuss her life, motivations, and her upcoming role as Patrizia Reggiani.
“It reminded me of my freedom and how I get to experience magic; a freedom and magic I wish everyone to have.”
Freedom didn’t come easy for Gaga. Born Stefani Joanne Angelina Germanotta on March 28, 1986, to American-Italian parents in New York City, she worked her way up to the highest echelons of the entertainment industry. Raised on the Upper West Side of Manhattan, she always had a fondness for music, learning piano at just four years old. She is said to have written her first song at 13 and began acting in school plays and performing at open mic nights. “Whenever someone told me I wasn’t good enough throughout my career and life, I never let it break me,” she says. “I promised myself that every time I heard ‘no,’ it would motivate me to work harder.” Considered eccentric while growing up, Gaga has shared her experiences of being bullied. It has been reported that she even had a Facebook group made about her called “Stefani Germanotta, you will never be famous.” “The most daring thing I did was believe in myself,” says Gaga. She also attributes her success to the support of her family. When asked who has inspired her the most, she cites her mother, grandmothers, and sister. “In fact, I would have to say my whole family,” she considers. “The hard-working spirit, the ‘I’ll never give up’ attitude, the style and grace while doing so. That’s my family’s voice. That’s me.”
Gaga is also known for her philanthropic work. “My charity, the Born This Way Foundation, that I co-founded with my mother, shares our ambitious passion to make positive change in the face of the world’s mental health crisis,” she shares of the initiative launched in 2012. “I believe it is more important than ever to motivate an agenda of kindness. Kindness that leads to the healing of the mind, body, and soul. Kindness that invigorates programs that are fearless in their effort to help humanity learn the importance of self-care.” For every paid transaction on the Haus Laboratories website – her line of vegan makeup – $1 is donated to the foundation. Gaga has opened up on several occasions about her struggles with both her physical and mental health, including suffering from fibromyalgia, an illness that causes intense physical pain, fatigue, and cognitive dysfunction.
Having launched her sixth album, Chromatica, in June, she hopes to spread this love further. “On my new album, I want everyone to know that even if life is painful sometimes, you can still dance through it. You can dance through it because you’re being brave by fighting the pain and living life. This is something that should be celebrated. This is a reason to dance.” What does 2021 hold for Gaga? “I’m over the moon excited about an upcoming movie I’ll be acting in, directed by my new budding friend, the legendary Ridley Scott – alongside the talent of a truly humbling cast,” she shares. Gucci – based on the book The House of Gucci: A Sensational Story of Murder, Madness, Glamour, and Greed – will see Gaga take on the role of Patrizia Reggiani, who was convicted of arranging the killing of her ex-husband, Maurizio Gucci. A true-crime drama, it could very well launch yet another award-winning year for Gaga.
Read the full article.
Juan
Juan

Lady Gaga's 2021 Grammy Submissions Released

The 63rd Annual Grammy Awards are scheduled for January 31, 2021. 
At the 62nd Grammy Awards, Lady Gaga was nominated for 3 Grammys, and won 2 of them (Best Song Written for Visual Media & Best Compilation Soundtrack for Visual Media). 
This year, Gaga and Chromatica producer, Bloodpop, have been submitted for 12 different Grammy categories. The submissions are as followed:
Chromatica:
- Album of the Year
- Best Pop Vocal Album
- Best Engineered Album, Non-Classical
Rain On Me:
- Record of the Year
- Song of the Year
-  Best Pop Duo Performance
- Best Music Video

Chromatica II:
- Best Instrumental Recording
- Best Arrangement, Instrumental, or A Cappella 
Stupid Love:
- Best Pop Solo Performance

Alice:
- Best Dance Recording
Bloodpop:
- Producer of the Year, Non-Classical 
The 63rd Grammy Award nominees will be announced on November 24, 2020. The announcements will take place during an hour-long livestream beginning at approximately 9:00 AM PST / 12:00 PM EST. 

ChelseaQ
ChelseaQ

Haus Labs To Launch Bronzer & Blush Highlighter Duos

After a day of teasing, Lady Gaga took to her social media to announce the new Haus Labs collection, the first ever complexion products from the brand ever since its launch: 
The Heat Spell Bronzer + Highlighter Duos The Head Rush Blush + Highlighter Duos  
The blush collection will be available in 7 shades while the bronzer collection will come in 5. The powders have been formulated with sunflower seed oil for a seamless blend and maximum colour payoff.
The blurring blushes are weightless, creamy and have a true-colour payoff formula. The bronzers are weightless and have a smoldering payoff, while the highlighters are described to be reflective yet silky, perfect to enhance your inner glow. 
The announcement was accompanied by stunning campaign images of Gaga as well as a promotional video. The new products will be available on hauslabs.com and Amazon 10/6.
VIDEO
 
IMAGES:

dpasa86
dpasa86

Lady Gaga Is A Seven-Time Nominee At The 2020 E! Critic's Choice Awards

E! just revealed the full list of nominees for their 2020 Critic's Choice Awards. Lady Gaga is nominated in 7 categories :
- "The Female Artist Of 2020" alongside Megan Thee Stallion, Dua Lipa, Miley Cyrus, Taylor Swift...
- "The Song Of 2020" for "Rain On Me" with "Dynamite" by BTS, "Stuck With U" by Ariana Grande and Justin Bieber, "Rockstar" by DaBaby and Roddy Rich...
- "The Album Of 2020" for Chromatica in competition with After Hours by The Weeknd, Folklore by Taylor Swift, YHQLQMDLG by Bad Bunny...
- "The Music Video Of 2020" for "Rain On Me" against "Ice Cream" by BLACKPINK and Selena Gomez, "Life Is Good" by Future and Drake, "WAP" by Cardi B and Megan Thee Stallion...
- The Best Collaboration Of 2020" for "Rain On Me" with Ariana Grande opposed to "Holy" by Justin Bieber and Chance the Rapper, "Be Kind" by Marshmellow and Halsey, "What's Poppin Remix" by Jack Harlow, DaBaby, Tory Lanez and Lil Wayne...
- "The Social Celebrity Of 2020" competing against Kylie Jenner, Britney Spears, LeBron James, Selena Gomez...
And lastly, Lady Gaga is nominated for "The Style Star Of 2020" along with other fashion icons like Rihanna, Janelle Monåe and Zendaya.
 
You can vote here up to 25 times a day, until the 23rd of October at 11:59 PM ! The winners will be announced at the 25th Critic's Choice Awards annual ceremony on January 12. The event will air live on the CW.
Anto
Anto

Chromatica Limited Edition Box Set To Be Released In November

Lady Gaga will be releasing a limited edition Chromatica box set on November 20, 2020.
The set will include:
1) BOX - 195x197x26mm / Outer Lid

2) INTL Hard Cover book Deluxe Special 7” edition (22 tracks including 4 remixes. Love me Right, and the piano demo of 1000 Doves)

3) 8 Postcards

4) Album Cover poster

5) Temporary Tattoos

 
The box set will be available on Amazon Europe and all Lady Gaga online stores. You can currently pre-order it on Lady Gaga's UK store for £55.00.
Chelsea
Chelsea

Lady Gaga and BTWFoundation Release "Channel Kindness" Book

Lady Gaga and the Born This Way Foundation have teamed up with young people all over the world to create Channel Kindness, a book that details stories of kindness, bravery, and resilience. 
Channel Kindness describes the authors as a diverse group of young changemakers. The authors are contributors to Born This Way Foundation’s Channel Kindness program, which seeks to uplift youth voices by providing a storytelling platform for first-person accounts of everyday acts of bravery and kindness.
The book is filled with stories from its young authors along with personal notes from Lady Gaga herself, co-founder of the Born This Way Foundation. 
Gaga has always used her platform to highlight the importance of mental health and kindness. The singer uses the phrase "Be Kind" to influence her audiences to practice as she preaches both to others and to oneself. So it comes to no surprise that Gaga's book release is based on spreading the message of kindness. 

Gaga celebrated the release of her book on Twitter: "OMG my charity @BTWFoundation book IS OUT TODAY! It’s called #ChannelKindness, it’s filled with beautiful stories about bravery, the power of kindness and importance of mental health! We love you! Enjoy this masterpiece made by young people for all people!"
Get your copy today: https://www.channelkindness.org/book/ 
ChelseaQ
ChelseaQ

Lady Gaga Spotted in New York

Lady Gaga was seen shopping at a Sephora before meeting up with her mother, Cynthia Germanotta, in the Upper West Side of New York City on September 21st.

She was wearing a pink cropped hoodie with matching shorts, a long sleek jacket, and edgy boots. She topped off the look with a mask. Her mother opted for a more toned down ensemble with a classic Gucci purse.


This sighting was seen after her CBS Sunday Morning interview where she spoke about the importance of wearing masks, her mental health, and accepting parts of herself.

The family bonding moment took place right before the duo were set to promote their new book, Channel Kindness.
 

 

Chelsea
Chelsea

Lady Gaga Interviewed by CBS Sunday Morning

Lady Gaga invited CBS Sunday Morning into her home for a personal interview where she spoke about masks, mental health, feeling like an object, and learning to love herself again.
She started off the interview by telling correspondent Lee Cowan that wearing a mask is an act of kindness."You're kind right now; you're wearing a mask in this interview with me. We have cameras around us. Everybody here has a mask on. These are kind acts!"
Cowan agreed, especially seeing as they were guests in her home and it was the respectful thing to do. Her home, which was owned by the late Frank Zappa, was where she recorded her sixth studio album, Chromatica.

While Chromatica may be a return to Lady Gaga's dance roots, the album is more so a diary where she spills all of her deep and dark secrets.
"There's not one song on that record that's not true, not one."
When asked about the darkness she experienced when writing the album, Cowan was told, "I mean, honestly, Lee, I just totally gave up on myself. I hated being famous. I hated being a star. I felt exhausted and used up."
She goes on to state that it isn't the fans or even the industry that got her to that point, but the entity she spent so many years building. "Lady Gaga" had long overshadowed "Stefani Germanotta" to the point that she felt her old self was left behind.
She expressed hatred for the piano in her home. It is the same piano she has had for years and wrote multiple songs on; however, it was also her downfall.
"I don't know how to explain it. But I went from looking at this piano, and thinking, You ruined my life. During that time, I was like, You made me Lady Gaga. My biggest enemy is Lady Gaga. That's what I was thinking: My biggest enemy is her.  What did you do? [...] You can't go to the grocery store now. If you go to dinner with your family, somebody comes to the table, you can't have a dinner with your family without it being about you. It's always about you. All the time it's about you. And your outfits. Look at your outfits!"

The interview continued on to a darker time in Lady Gaga's life: The Joanne era. While the album was at the top of the charts, she felt at rock bottom.
"I was writing about his trauma from my father's life that became my trauma in a lot of ways, and I thought I could fix my dad. [...] I could never fix that."
Not only was she hit with the realization that she could never help her father heal from the hurt of his sister dying at a young age, but also told the world about her own sexual assault and past traumas that she was attempting to heal from.
"It's not always easy, if you have mental issues, to let other people see. I used to show. I used to self-harm. I used to say, 'Look. I cut myself. See, I'm hurt,' 'cause I didn't think anyone could see. 'Cause mental health, it's invisible."
Even with her friends' and family's support, Lady Gaga told CBS Sunday Morning that she felt as if her life was over, that she felt no reason to live, and that she expressed suicidal ideations every day. She admitted in the interview that she had to be watched in her house for years to ensure her safety.
Cowan learned in the interview that her mental health also has an effect on her physical health. The lyrics, "Pop a 911..." reference the medication she uses for panic attacks. She told him the attacks can be triggered by objectification; she experiences panic and body pain because she doesn't feel like a human being when a person is shoving a cellphone in her face for photos.
However, through all of the mental and physical pain she experiences, she told Cowan that she simply cannot stop doing what she does.
"Turns out, even if I don't wanna be alive, I still know how to write a song!"
The interview then took a turn to talk about her collaborations with Ariana Grande and Elton John.

"You know how hard it is to make a female friend in this business? Come on, in this business, having a female friend's like watching a pig fly," Lady Gaga said of Grande.
Her friendship with Elton John also helps her when she's feeling down and self-isolating. But she admitted to the harms of isolating for too long. She told Cowan that she now feels she is doing better. "I coulda done without the last two-and-a-half years of my life! [laughs] I coulda done without that. But you know what? It happened."
Cowan then took that time to speak about the new book, Channel Kindness-- a collection of stories sent to her by young adults about the power of kindness in the midst of adversity.
She finished off the interview by insinuating she is kinder to herself now, and that "Lady Gaga" and "Stefani Germanotta" have accepted what can and cannot be changed.
"I don't hate Lady Gaga anymore. I found a way to love myself again, even when I thought that was never gonna happen."

You can read and watch the full interview on the CBS website.
Chelsea
Chelsea

A Conversation with Lady Gaga and the authors of Channel Kindness.

‘‘My life has been also transformed by acts of kindness —both receiving and sharing.’’ 
On September 22, Lady Gaga and her mother, Cynthia Germanotta, will join the Born This Way Foundation Youth Reporters to discuss some of the stories written in the powerful Channel Kindness.
In the pages of Channel Kindness, you’ll meet young changemakers who found their inner strength, prevailed in the face of bullies, started their own social movements, and decided to break through the mental health stigma. Through the years, the Born This Way Foundation has collected stories of kindness, bravery, and resilience from young people all over the world, proving that kindness truly is the universal language.

With the purchase of a pass for the event, you’ll receive a free copy of the book. Channel Kindness will be released on September 22.
Juan
Juan

PREMIERE: 911 - A Short Film By Lady Gaga

Lady Gaga broke down twitter after she quoted ''A POP MUSIC EMERGENCY IS UNDERWAY 911'', anticipating the release of ''911'' as the third official single from ''Chromatica''. This morning, Gaga made us wake in a white dessert and walk through her mind. An eye-dropping story filled with symbolism, colors, and fashion with a shocking twist a the end
“911” is Chromatica’s 8th track. Gaga first talked about the song back in May, on her interview with Zane Lowe for Beats1. The song talks about an antipsychotic the singer takes because she can’t control her brain.
”I have incredible doctors, they do not give me any kind of narcotic, when I sing Pop a 911, it’s not an opioid, I don’t take any pain medication because it’s not healthy for me.”
Back in July, Lady Gaga reunited with Tarsem Singh, director, to discuss the vision for the video. “I made it not about blood loss, but about the opposite of being high on drugs: Basically, a lack of a drug. You don’t have your pills, so you’re not on your medication.” said Singh to Entertainment Weekly.
Described as a short film, “911” features some references from classic movies such as ‘The Color of Pomegranates’ (Sergei Parajanov) and ‘8 ½’ (Federico Fellini). The director revealed that he realized how personal this song was for her after she started to cry after hearing his concept. “She moved heaven and earth for me.”
Watch it here.
 
Juan
Juan

Lady Gaga Talks All Things Chromatica With Billboard

Lady Gaga unveiled her insights into the birthing process of Chromatica in Billboard's September 2020 issue: constant dread of existence, countless missed opportunities, as well as worries about the world and its social climate. She also discussed mental healing, the pandemic, and injustices were all related to the release of her sixth studio album.
 
She revealed that a part of the team lived with her at her Hollywood Hills house during quarantine,“Somebody’d go grocery shopping, the rest of us would clean the vegetables, then somebody would cook”.  This type of living was a catalyst to her natural hospitality and kindness.“I run my team like a family [...] I don’t run it like a staff."
But that kindness characterizing her didn't always apply. When it came to herself, she put up a wall against people trying to help her, pulling the “Lady Gaga card” on them. “I’m Lady Gaga, you don’t understand what it feels like [...] I’m so sad, I don’t even know why anymore, why are you making me talk about it?" She recently worked this out in therapy, and her super-producer/friend, Bloodpop, also attempted to help as best as he could. He would have her work on music as an outlet, “Feeling creative always makes [Gaga] happy, so let’s put some studio time on the calendar.”
While Chromatica helped Lady Gaga create an emotional outlet, the album also called her back to her roots. She didn't know at the time that her first hit single,Just Dance, would be the blueprint for her 2020 comeback to pure pop. And more than ever, she encouraged us to dance through our pain and enjoy every personal victory.
“If there’s one glimmer inside you, celebrate it. When you find another one, celebrate it. One more? Call a friend: ‘I did this today. I’m winning."
Plastic Doll, the 9th track on Chromatica, was another callback to her pop roots. The song includes the infamous stuttering vocals and "ooh la la" flourishes she is known for, particularly in older records such as Bad Romance. She explained that she often conversed with her old self when writing a song, “I would cry and go, “There it is — hi! How’s it going? Why do you got to hide?” This practice resulted in the creation of Plastic Doll and many other tracks off the album.
 
The interview continued on to more schedule-oriented difficulties, fueled by the worldwide pandemic and COVID-19. Her manager, Bobby Campbell, planned Chromatica’s campaign for over a year and that, “All these things were just evaporating before [the team’s] eyes." John Janick, CEO of Interscope, called the campaign, “One of the best rollouts planned for an album, ever."
The album promotion campaign was originally going to be huge, "it was going to feel like a “blockbuster movie coming out," according to Campbell. A surprise performance of Rain on Me was scheduled at a drive-through drag show in Los Angeles; however, the event was cancelled for fear the audience would not abide by the CDC Guidelines of social distancing once they realized who was on stage, such as what happened at a Chainsmoker's concert. The promotion for the album underwent multiple change of plans.“Plan B became Plan C, became Plan D."
In the current climate, Lady Gaga claimed she doesn’t see herself performing at a concert. She has not even started planning for the Chromatica Ball, a mini tour containing six dates in select cities. “I’m going to learn so much from now until the day somebody tells me you effectively can social distance at a stadium,” she said. "I’m going to build a show that’s tailor-made with kindness. [...] we won’t be six feet apart forever.”
 
Throughout this interview, Lady Gaga gave hints on why social justice, kindness, and equality are so important for her, even though she is aware she has more efforts to make.“When you’re born in this country, we all drink the poison that is white supremacy. I am in the process of learning and unlearning things I’ve been taught my whole life.”
She also discussed activism and the role she believed people should play in it. “Do I think there’s such a thing as performative activism? Yes. Do I think there’s been true activism that’s been very important and needed? Yes. Do I believe Black lives matter? Yes. Do I believe this is going to get louder? Yes. Do I believe it should? Yes.” 
Over the course of summer 2020, she gave control of her Instagram stories to Black Lives Matter activists. She also commissioned Honey Dijon, a trans woman of color, to remix Free Woman--an anthem about owning the dancefloor you fought for. “All music is Black music. That’s just a fact.” 
 
Lady Gaga shot the video for 911 back in August, and she vividly remembered feeling truly alive. Filming the video required her to revisit the dark place she was in when she wrote the song, “Freedom for me is when I can go to the darkest part of my heart, visit things that are hard and then leave them behind."

Read the full article by Nolan Feeney here.
Anto
Anto

Valentino Shares New Previews For Voce Viva

Recently on her Instagram stories, Lady Gaga shared a snippet of her new project with Valentino : the Voce Viva commercial.
We wrote everything you need to know about the fragrance here.
The first preview was posted by the brand, it consists of a few piano notes.  
The second preview  features Lady Gaga herself in a gorgeous red gown, wandering through an environment of nature and buildings.  
Finally, the third preview features models and Lady Gaga's voice singing "Sine From Above" from her new album Chromatica, accompanied by a male voice who apparently is not Elton John's.  
The fragrance is expected to be released in stores on September 16.

 
Anto
Anto

Marta del Rio Talks About Her Friendship With Lady Gaga

In a recent interview with Spanish magazine Hola!, stylist Marta del Rio spoke about Lady Gaga, the fashion at MTV's Video Music Awards, and her own journey from Marbella to New York.
Hola! Magazine: Your personal look seems perfect to dress Lady Gaga. You even have the same platform boots!
Marta del Rio: Gaga is very amused by the way I dress and sometimes asks me to loan her things. Boots are my favorite shoes because they are gigantic and very tall but they don't bother like heels do. In one of the photo shoots we were doing together, I loaned her the shoes she was wearing. She liked them so much that I gave them to her so she could have a pair of high, comfortable shoes. From then on, she started wearing them all the time and we laughed a lot when we both got to the set qith the same shoes. "Let's be the same," we said to ourselves.
H: In your opinion, what makes Lady Gaga different from the others?
M: For me, something super special about her is how authentic she is, her commitment to work, and the respect for all the people she collaborates with. No one is too small or too unknown to her. And she is a hard worker like no one. She is a non-stop of energy, creativity, and kindness. I am very lucky to be able to work with her and the Haus Of Gaga so often and closely. 
H: What is it like to work for a singer of such international stature?
M: It is extremely stimulating as a creative experience. No project is 100% defined at the beginning. There are always changes, adaptations, and evolutions in each project based on what each creative of the Haus of Gaga team brings. At the end of the day, all we do is a pure collaboration between a group of artists with different talents. 
H: I get the feeling thaat a massive production is needed every day.
M: At the production level, it really depends more on the type of project. When we do sessions for Haus Laboratories, they’re more simpler and traditional because it’s a smaller company. When it comes to a music video such as Rain On Me, we’re talking about large productions where there can be 100 people on set including the artists, the direction team, dancers, make-up artists, costumes, hairdressers, production... Imagine that for Rain On Me, only for my wardrobe team there were already ten people.
H: Who came up with the outfits that dazzled the VMA’s?
M: The looks were created in collaboration with Nicola Formichetti, the artistic director, as well as Lady Gaga herself and me. But we also spoke with the rest of the Haus of Gaga team and exchanged ideas and opinions. The final look is always a head-to-toe collaboration that not only includes the clothes but also the makeup, manicure, and hair. Once it’s created, we will need more people to finish it completely, depending on what it will be used for. In the case of a performance, Gaga's tour team is involved to adapt the costumes for a live show. For example, we add zippers on the extremities so that you can quickly change an outfit to the next. We also cover some pieces with Swarovski crystals to give it more shine on stage, ans we sew the pockets where the microphone transmitter is kept… Details that are only considered when a live performance is being done.
H: How many people were needed to create all the looks of the VMA’s?
M: In the case of the VMA's, there are many people involved: from designers to public relations of some brands; the team of assistants who help us transport and assemble the costumes; the seamstresses of the set ... In addition, for an event like this, we work very closely with designers to create unique pieces. On top of that, if we add that we made nine complete wardrobe changes, we ended up working in tandem with more than 18 different teams of designers since all the looks combined a mask, a suit, and in some cases, jackets or capes, and jewelry.
H: The most commented thing has been the masks. Whose idea was it?
M: From the beginning, there was no doubt that we would use them for several reasons: one, because right now it is an accessory that is being used and it gave us the possibility to play and explore something that people are seeing a lot. Two, for the message that this would send. For her part, Gaga feels responsible for setting an example and she also has a lot of respect for the body of health workers who take risks every day for us.
H: Which is your favorite design of the six?
M: They are all very special to me, but if I had to highlight one, it would surely be the mask created by Smooth Technology x Diego Montoya. The idea for this mask was to be reactive to Gaga's voice. We knew that she was going to wear a mask all the time and we would not see her sing, but she wanted to somehow continue to give the vision that she was singing. So I decided to find a team of sound and lighting engineers who could create something that would react to her voice. The mask actually has a small microphone inside that captures the tone and creates the sound waves on the mask screen. This can be controlled remotely to change the reaction of the frequency as well as to activate and deactivate the microphone and control the light that it emits.
How does a designer from Marbella become Lady Gaga’s stylist?
M: It is true that I am from Marbella, but I have been traveling and living in different countries such as Switzerland, Italy, England, Japan and the United States since I was 15 years old. Although I started the Fashion School in Rome, I got a transfer and a scholarship to a fashion university in New York in the middle of the second year. When I graduated, I contacted a small fashion company called Nicopanda. It seemed to me that the style and ethos of the company was in line with who I was. The creator of this brand, Nicola Formichetti, was a creator that I admired a lot for his work with Vogue Homme Japan and Dazed & Confused.
H: The rest, as they say, is history.
M: Yes. Being a small company, we all did a bit of everything. When I had been there for a year, Nicola offered to help me with his creative agency, Studio Formichetti. I started to collaborate on small projects and go to photo shoots with him from time to time. We work very well together because we have a very similar background and style. I started helping him with all kinds of projects until I became his right hand man. I have gone from being an intern to a designer, to a creative assistant, and finally, to a stylist and costume director. We have been working together for more than five years.
Translation by LadyGagaNow.
Source.
Juan
Juan

Urban Outfitters Updates Its Chromatica Collection

Urban Outfitters has just announced a new Chromatica merchandise: a new pair of Chromatica themed sweatpants with a matching Sweatshirt.

Both items, themed after Lady Gaga’s sixth studio album retails for $99 (USD), and are already available for sale at UO.
You can buy them along with rest of the exclusive collection by clicking here.
 
Abderrahmenxo
Abderrahmenxo

Sine From Above To Be Used For Valentino's New Commercial

Lady Gaga's Sine From Above, from her latest album Chromatica will be used for Valentino's new fragrance commercial: Voce Viva.
The news comes from our livestream on Instagram.
Valentino sent us an exclusive PR package containing the fragrance and a very special box. When you open the box you can hear Lady Gaga's voice reciting a poetry:
"There is a voice within us all
a voice that speaks
a voice that feels
a voice that calls
sometimes a voice can save us all
and in the end we will always know
it was a voice that made life so
it was as sine heard from above
voce viva my voice,
my strength"
More info about the fragrance will be revealed next month, in the meantime you can have another look at the bottle packaging here.
Stefani
Stefani

Nicola Formichetti Talks Lady Gaga And Chromatica in Recent Interview

Nicola Formichetti, Lady Gaga's fashion and creative director has given an interview for a new campaign with american furniture store CB2. In the new interview, Nicola talked about his life and career as well and also about working with Gaga on Chromatica. Formichetti mentioned that he and Gaga have been busy during quarantine creating new music videos and performances:
“In New York, I used to have a separate office. Since moving to LA, I have combined my living and work space [and] that seems balanced for me right now with everything going on. Turns out I am enjoying it a lot,” he explains. “I’ve been having fun working on Gaga’s new era, Chromatica. We have been busy working on new music videos, photo shoots and performances—and that has all kept me excited and busy.”

You can read the interview in its entirety here.
Matheus
Matheus

Voce Viva: First Look Inside Valentino’s New Fragrance

Lady Gaga and Valentino have just announced new details of their upcoming fragrance collaboration, VOCE VIVA, exclusively to Lady Gaga Now.
"To spread this message around the world, a bold and engaged personality with a strong and inimitable voice was obvious: Lady Gaga. Sharing Italian roots and values in line with the house of Valentino, Lady Gaga has always spoken up for celebrating differences, and creating a world where everyone has a voice."
Proving modernity can remain timeless, the Valentino Beauty creative studio, under the artistic direction of Pierpaolo Piccioli, designed a bottle as a joint declaration of the VOCE VIVA personality and the values of the house.

Š Valentino 
The fragrance’s ingredients include Orange Blossom, Italian Bergamot and Addictive Moss Overdose, and according to Valentino, “A vibration of fresh spicy ginger extract complexifies these bright and citrusy notes. From its very top notes, this enthusiasm of colors evokes the joie de vivre of today's Valentino.”

Š Valentino 
Continuing their collaboration with the promotional campaign for Born in Roma, Valentino Beauty chose the couple of photographers Inez and Vinoodh, to translate this strong emotion moment for the VOCE VIVA campaign.
“As the soundtrack to millions of lives for over a decade, Lady Gaga is the voice of a generation. More than a song, a hymn to live our dreams.” 

Š Valentino / Shutterstock
Lady Gaga will use a song of her new album Chromatica for the VOCE VIVA campaign.
Matt
Matt

GagaRadio Episode 2: BURNS

The second episode of GagaRadio has now aired on Apple Music. This week's episode had English producer and DJ, Burns, as it's guest. Gaga talked about how she made music for Chromatica in the dark, due to her depressions, and slowly came back to the light.
"This was so special to me, I have to hand it to all of you guys, I was basically making music in the dark when I started this record because I was so depressed, I slowly came back to life." 
The singer also talked about her love for Replay:
"You know that Replay is our baby, I was so obsessed with your production on that song."
Gaga also asked BURNS if he had a favorite memory of making Chromatica, to which he said that making the album was at the height of his musical experience.
You can listen to the episode on Apple Music or on the player embed in this article. 
hiimer0s
hiimer0s

Lady Gaga To Perform At The VMAs

Lady Gaga has just announced that she will perform at the 2020 MTV Video Music Awards.
This will be Chromatica’s first live performance. Tune in to the 2020 MTV VMAs, on August 30, at 8pm EST.
Don't forget to vote everyday for Lady Gaga at the VMAs on the official website http://www.mtv.com/vma/.
Matheus
Matheus

Gagaradio Episode 1: BLOODPOP

Lady Gaga has released the first episode of GagaRadio, on Apple Music. The first guest is the American DJ and producer, BloodPop.
The singer talked about the process of creating Chromatica with BloodPop, who is also the executive producer of the album. Gaga also opened up about her personal struggles and the depression she experienced while working on her sixth studio album. 
"If I'm depressed, If I'm not mentally well I have no style, I have no personality."
She also said that her latest body of work is also her most personal to date:
"This is my most personal record that I wrote, even more personal than Joanne." 
Lastly, Gaga also revealed that when she sings Free Woman, she sings it to the trans community.
You can listen to the episode on Apple Music or on the player embed in this article. 
hiimer0s
hiimer0s