Matt

With Lady Gaga’s upcoming tour kicking off on July 11th, new merchandise inspired by her latest world tour and her album MAYHEM has been released on her official online store with a mysterious message "Your prophecy awaits in the cards..." The collection features artwork and new posters reflecting themes from her world tour, The Art of Personal Chaos, as well as songs from MAYHEM, including "Killah," "Vanish Into You," and even the unreleased track "Princess Die." You can browse the full range of designs now on her official shop at this link. Lady Gaga's website also features a new tarot-inspired mini-game that points fans to a random merchandise item. Some cards seem to reveal unknown lyrics.

Our official fan reaction project, MAYHEM: Little Monsters' Return, premieres today on YouTube. Join us as we revisit the excitement of hearing Lady Gaga’s new album for the very first time, captured through heartfelt reactions and commentary. This compilation preserves a milestone moment in Little Monsters’ history, celebrating one of our community's most unforgettable years. The premiere kicks off today at 1:00 PM PT (4:00 PM ET, 8:00 PM GMT, 10:00 PM CET) and will last 1 hour and 40 minutes. After the premiere, the video will be shared with Lady Gaga and her team.

Lady Gaga’s fan music video “Abracadabra: From Fan to Featured” has won multiple awards today, including a Gold Lion and four awards at the New York Festivals Advertising Awards. The fan video, created in collaboration with Mastercard Priceless and directed by Parris Goebel, received the following honors at the New York Festivals Advertising Awards: GRAND: Branded Content / Entertainment GOLD: Branded Content / Entertainment GOLD: Collaborations & Partnerships SILVER: Activation & Engagement Lady Gaga, Michael Polanski, and Bobby Campbell are listed as recipients of the awards. As if that weren’t enough, the special project also won two Lions at the 2025 Cannes Lions International Festival of Creativity, including a Gold Lion: GOLD: Fan Engagement / Community Building (Abracadabra) BRONZE: Social & Creator (Abracadabra)

Lady Gaga & Bruno Mars’ Hit “Die With a Smile” joins FORTNITE Festival this June. The global smash hit "Die With a Smile" by Lady Gaga and Bruno Mars is set to debut in the upcoming season of the FORTNITE Festival on June 18. Bruno Mars has just been revealed as the latest featured artist in FORTNITE Festival, the free in-game music experience within the Fortnite universe, where top artists are celebrated through added songs and exclusive cosmetic skins. Lady Gaga, who headlined the festival last year, brought her Chromatica aesthetic to life with iconic tracks like Bad Romance and Applause. Her festival appearance was a global hit, with artists like Kesha still using Gaga-inspired skins in-game. This month, Gaga’s close collaborator Bruno Mars joins the star-studded lineup. His arrival comes with the Grammy-winning, record-breaking single "Die With a Smile" and a brand-new skin modeled after his look in the song’s music video. For full details, visit the official Fortnite website.