Lady Gaga has just announced an upcoming collaboration with the French champagne house, Dom Perignon.
VIDEO: Lady Gaga announces her collaboration with Dom Perignon. pic.twitter.com/cDezEq47Uj— Gaga Now ⚡️ (@ladygaganownet) March 31, 2021
According to the press release, a "film" will be posted on April 6th directed by longtime collaborator, Nick Knight.
Starting April 6, in the shape of an artistic project comprising an advertising campaign, limited edition bottles and a sculpture designed by Lady Gaga.
Now, the pair have collaborated on a series of vibrant images, in which a pink-haired Gaga clutches a Dom Pérignon bottle of Champagne with her extra long, multicoloured talons. Entitled 'the Queendom,' Gaga is consecrated as queen in a glitchy outfit styled by Nicola Formichetti.
In an exclusive quote to PEOPLE Gaga reveals her mindset around the new campaign.
“I always thought Dom Pérignon was a model of what creation is all about. There is no rule except one: To never stop reaching for the stars.”
Lady Gaga has also created, in collaboration with Nicola Formichetti, an exciting sculpture with a magnetic dress that envelops a majestic Dom Pérignon Rosé Vintage 2005 jeroboam.
Produced in only 110 exclusive pieces, this special edition will be sold in private sales and presented at key locations by Dom Pérignon later this year.
All Dom Pérignon profits from the sale of this uberpiece will be donated to Lady Gaga's Born This Way Foundation.