Matt

Lady Gaga’s fan music video “Abracadabra: From Fan to Featured” has won multiple awards today, including a Gold Lion and four awards at the New York Festivals Advertising Awards. The fan video, created in collaboration with Mastercard Priceless and directed by Parris Goebel, received the following honors at the New York Festivals Advertising Awards: GRAND: Branded Content / Entertainment GOLD: Branded Content / Entertainment GOLD: Collaborations & Partnerships SILVER: Activation & Engagement Lady Gaga, Michael Polanski, and Bobby Campbell are listed as recipients of the awards. As if that weren’t enough, the special project also won two Lions at the 2025 Cannes Lions International Festival of Creativity, including a Gold Lion: GOLD: Fan Engagement / Community Building (Abracadabra) BRONZE: Social & Creator (Abracadabra)

Lady Gaga & Bruno Mars’ Hit “Die With a Smile” joins FORTNITE Festival this June. The global smash hit "Die With a Smile" by Lady Gaga and Bruno Mars is set to debut in the upcoming season of the FORTNITE Festival on June 18. Bruno Mars has just been revealed as the latest featured artist in FORTNITE Festival, the free in-game music experience within the Fortnite universe, where top artists are celebrated through added songs and exclusive cosmetic skins. Lady Gaga, who headlined the festival last year, brought her Chromatica aesthetic to life with iconic tracks like Bad Romance and Applause. Her festival appearance was a global hit, with artists like Kesha still using Gaga-inspired skins in-game. This month, Gaga’s close collaborator Bruno Mars joins the star-studded lineup. His arrival comes with the Grammy-winning, record-breaking single "Die With a Smile" and a brand-new skin modeled after his look in the song’s music video. For full details, visit the official Fortnite website.

LOCATION: Tokyo Dome, Tokyo DATES: January 25 2026 - January 26 2026 - January 29 2026 GENERAL SALE: June 18 - General Sale: Jan 25, Jan 26, Jan 29 PRE-SALES: June 11 - Mastercard Presale: Jan 25, Jan 26, Jan 29

LOCATION: Kyocera Dome, Osaka DATES: January 21 2026 - January 22 2026 GENERAL SALE: June 18 - General Sale: Jan 21, Jan 22 PRE-SALES: June 11 - Mastercard Presale: Jan 21, Jan 22