Jump to content
  • Abderrahmenxo
    Abderrahmenxo

    Lady Gaga to Be the New Face of Valentino

    Vogue UK has reveled that Lady Gaga will be the new face of Valentino's upcoming fragrance: Voce Viva. 

    The fragrance will be released later this September with a worldwide campaign. The idea of the new fragrance is centered around the values of inclusivity and individual personality, which Gaga has been so vocal about over the course of her career.

    Lady Gaga means freedom, self consciousness, pure heart,” says Pierpaolo Piccioli, creative director of Valentino.

    Her participation in this campaign elevates the symbolic power of the project to the highest level. She is the icon of a generation. Her message of freedom, passion for art, self-consciousness and equality is the same our Valentino community stands for. I am so proud for having her in.

    The campaign is expected to be shoot later this week. We can also exclusively reveal that the commercial will feature a song from Chromatica. Discuss your theories here.



    User Feedback

    Recommended Comments

    There are no comments to display.



    Create an account or sign in to comment

    You need to be a member in order to leave a comment

    Create an account

    Sign up for a new account in our community. It's easy!

    Register a new account

    Sign in

    Already have an account? Sign in here.

    Sign In Now

×
×
  • Create New...