Lady Gaga’s company, Ate My Heart Inc., is currently moving forward to secure a trademark for a new brand of cosmetics called “Haus Beauty.”

While the singer already has a full haus with her Haus of Gaga creative team, Haus Beauty is seemingly an entirely new undertaking.

Haus Beauty will apparently run the cosmetics gamut, from foundation, eyeliners, shadows and lipsticks to other products.

The “Joanne” star has been looking to diversify her portfolio lately, as she also has been trying to debut a line of signature wines inspired by her family’s Italian restaurant.

This article originally appears on The Blast.