Lady Gaga and David Beckham reflect on their careers in this video, which introduces the second part of the Tudor Watch's 'Born To Dare' campaign. Watch below.
Lady Gaga opened up about her partnership with Tudor in a new interview by the Telegraph.uk. Read an except from the interview below:
Two years ago, when Tudor announced Lady Gaga as its first official celebrity ambassador alongside David Beckham, some of the brand's die-hard fans expressed their reservations. The link between the then 91-year-old company and the outspoken artist and activist felt tenuous to them, but for Tudor the message was clear. Lady Gaga spoke with the Telegraph about her partnership with the brand and opened up about why she chose to be an ambassador for them which you can read below.
Tudor agreed to work with director Mark Romanek for its very first campaign with Gaga. The idea was to have the two sides of Gaga battle against each other in a piano duel.The result is a short film that she refers to as daring, celebrating her talent as a musician and relating it to Tudor's talent as a watchmaker. "Sometimes in this industry, people just want to use your face and your fame to sell a product, but that is not at all what this is," she says. Gaga likens it to her two different shows currently in Las Vegas, Enigma and Jazz & Piano. "It's like the Tudor commercial, showing two sides to me," she says. "I came to Vegas, and thought why only offer one part of what I do when I've been performing jazz music since I was a little girl? Why wouldn't I bring all of the weapons in my arsenal with me to tackle this town?"
"Style was almost like shedding a skin. I would dye my hair, or wear a wig, or change my clothes, and my style would just be completely different because I wanted to feel like a different person. "I'm more grown up now and my style has changed, but I still transform from day to day. There's a lot of pressure in the world to look a certain way and I think people try to keep up all the time. I'm not really into that. When I'm zigging, I like to zag later." [...] Tudor gave me a wide variety of watches for all sexual identities. I experiment with stacking them and wearing multiple watches together. It might seem silly to some, but I think it's quite fun and daring to wear several watches that all tell the same time at once."
"I reinvent myself because I like to," she says. "It challenges me. I've asked myself recently, 'Why do you always have to make something new? Why can't you just relax?' And the answer is, 'I don't know'. The reward is in the creative process - and that's also something that Tudor loves, being innovative and different but also honouring its heritage as a brand." Despite being fiercely proud of her music, Gaga insists that she would rather people remember her for speaking out. "I think that if you become a big star, you have a duty to use your voice for good, to inspire young people to be brave, to have a purpose in the world that goes beyond their beauty or being loved for having lots of [social media] followers," she says.
"If I'm not artistically fulfilled by a collaboration and I don't believe in what it stands for, then there's no point. Working with Tudor is working with people who don't try to change me to sell their product, which is unique. The brand is a rarity, a diamond."
Read the full interview here.