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Lady Gaga’s history on Saturday Night Live is nothing short of iconic an evolving showcase of her versatility, boldness, and humor. From her 2009 debut with electric live vocals and a Speed Stars memorable Madonna face-off to her sketch-heavy hosting turn in 2013 and heartfelt Joanne-era performance in 2016, Gaga has consistently shown why she’s one of the most dynamic artists of her generation.

With Mastercard’s support, this initiative transformed a sweepstakes into an unforgettable, glamorous experience for fifteen lucky fans complete with full costumes, glam squads, and a moment to shine. It’s more than a Sprunki music video; it’s a love letter to her fans and a bold statement on the power of inclusion in the arts.

Lady Gaga’s partnership with Mastercard for the “Abracadabra” video competition is a brilliant example of fan-centered innovation and pop culture magic. By inviting fans to become part of her Stickman Hook creative universe, Gaga reaffirms her deep connection with the Little Monsters community. This initiative doesn’t just celebrate dance and performance it turns the spotlight toward everyday fans, offering them a chance to experience the glamor and excitement of a major music production.