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Lady Gaga's "Abracadabra: From Fan to Featured" Wins At Cannes and New York Festivals Advertising Awards.

By Matt

· 5,228 views

Lady Gaga’s fan music video “Abracadabra: From Fan to Featured” has won multiple awards today, including a Gold Lion and four awards at the New York Festivals Advertising Awards.

The fan video, created in collaboration with Mastercard Priceless and directed by Parris Goebel, received the following honors at the New York Festivals Advertising Awards:

  • GRAND: Branded Content / Entertainment

  • GOLD: Branded Content / Entertainment

  • GOLD: Collaborations & Partnerships

  • SILVER: Activation & Engagement

Lady Gaga, Michael Polanski, and Bobby Campbell are listed as recipients of the awards.

As if that weren’t enough, the special project also won two Lions at the 2025 Cannes Lions International Festival of Creativity, including a Gold Lion:

  • GOLD: Fan Engagement / Community Building (Abracadabra)

  • BRONZE: Social & Creator (Abracadabra)

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