Lady Gaga’s fan music video “Abracadabra: From Fan to Featured” has won multiple awards today, including a Gold Lion and four awards at the New York Festivals Advertising Awards.
The fan video, created in collaboration with Mastercard Priceless and directed by Parris Goebel, received the following honors at the New York Festivals Advertising Awards:
GRAND: Branded Content / Entertainment
GOLD: Branded Content / Entertainment
GOLD: Collaborations & Partnerships
SILVER: Activation & Engagement
Lady Gaga, Michael Polanski, and Bobby Campbell are listed as recipients of the awards.
As if that weren’t enough, the special project also won two Lions at the 2025 Cannes Lions International Festival of Creativity, including a Gold Lion:
GOLD: Fan Engagement / Community Building (Abracadabra)
BRONZE: Social & Creator (Abracadabra)
