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Lady Gaga On Her Mental Health Campaign With Cotton On

By Lazzarus

· 2,754 views

Lady Gaga shared with Variety how the collaboration between her Born This Way Foundation and Cotton On is working on making a kinder and braver world with mental health resources available for everyone.

The Australian fashion company has released a new collection and 100% net of the proceeds from Cotton On Foundation products and donations will support Lady Gaga's foundation in sharing mental health resources. 

Gaga and her mom and co-founder of the Born This Way Foundation, Cynthia Germanotta launched Be There Certificate and a Kinder, Braver Together Pop-Up at the Westfield Century City LA open through October 10.

Speaking about the Born This Way Foundation and Cotton On Foundation partnership, Gaga also said:

"It is so refreshing to see a brand want to do something about mental health, but also not make it a drop in the bucket and let’s just do a T-shirt. They took the time to make this cool and beautiful and something that people can latch onto in a cultural way."

You can read the full interview on Variety.com

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