Ticketmaster has just announced a new addition to its platform: Virtual Commemorative Tickets. Exclusive NFTs will be sent to ticket owners of select events to commemorate the occasion in a new and modern way.
The new digital collectibles are described as “…a unique digital collectible that’s your very own piece of concert history.”
Included in this promotion are Lady Gaga’s Chromatica Ball dates in the US and Canda, which kicks off this summer. Ticketholders will receive an email with information regarding redemption in the form of an NFT. At the moment there are no details regardign this promotion for European and Japanese fans.
NFT stands for a “non-fungible token,” which represents a unique digital asset that no one else can own and is unable to be replicated. Its individual quality is secured through an eco-friendly blockchain, a digital network that keeps and stores all ownership info in a secure and public way.
After the recent Ticketmaster acquisition of the blockchain company UPGRADED, we can expect a new collection system related to our future favorite events.