It's official, the highly awaited launch of Lady Gaga's beauty startup HAUS LABORATORIES is finally here. Starting from today, September 17th, fans and makeup enthusiasts from all over the world can purchase each of the 6 Haus Collections and individual shades of the Glam Attack, RIP Lip Liner and Le RIOT Gloss on hauslabs.com. The products will simultaneously be available to purchase on Amazon US & China while the global launch on the platform will take place October 1st.
Lady Gaga’s speech at Haus Laboratories Launch Party. pic.twitter.com/hYCbarXpmV
— GAGAIMAGES (@gagaimages) September 17, 2019
In an exclusive launch event in Los Angeles, Lady Gaga made a speech about makeup, mental health and what the brand means to her. In addition, she announced three brand new products; Liquid Eye-Lie Her, Eye Armor Kit and the Armor Masque No.1.
Liquid Eye-Lie-Ner is described as a waterproof, matte black, flexible felt-tip eyeliner that brings any look to life. It is available for $20.
Next up is the Eye Armor Kit, created in collaboration with Face Lace by Phyllis Cohen. Available for $35.
The Armor Masque No.1 is also in collaboration with Face Lace by Phyllis Cohen. These reusable stickers bring next-level, professional artistry to any look instantly. Available for $25.
Last week as the launch day approached, Lady Gaga announced the individual shades with a promotional clip posted on her social media, showing the CEO in a Versace ensemble, showing off the Haus-branded products:
It was later accompanied by another promotional clip showing Gaga as the fierce boss of her own company, again, showing off and using the products of the first launch:
She also gave her followers an insight into the Haus Laboratories warehouse where all the products were housed prior to the launch. Gaga teased the behind-the-scenes assembling of the boxes to be shipped, as well as a first look at the minimalistic, yet sophisticated packaging, assuring the customers that the products are indeed ready to be shipped globally:
First look: HAUS LABORATORIES packaging. pic.twitter.com/uWp5s4DC28
— GAGAIMAGES (@gagaimages)