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Dom Pérignon Releases Latest Campaign Featuring Lady Gaga

By FRNKENSTEiNED

· 23,295 views

The iconic champagne house Dom Pérignon has released its newest commercial featuring Lady Gaga.

The almost two-minute commercial promotes the latest 2013 aged champagne with artistic visuals including Lady Gaga. Directed by French artist Woodkid, the advertisment boasts a feeling of luxury and refinement, two things that are definitely associated with a brand such as Dom Pérignon.

In addition to the commercial, there was a promotional shoot by Mario Sorrenti. As well as the shoot, Gaga did interviews with Wallpaper Magazine and ElPaís.

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The Dom Pérignon x Lady Gaga collaboration started in 2021 with a fashion film by Nick Knight. The collaboration has been considered a great success. In addition to the two ad campaigns, Dom Pérignon released limited champagne sculptures inspired by the bottle designs in the commercial, as well as an immersive experience at Harrod's in London.

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