Lady Gaga's beauty brand HAUS LABS has just announced its very first line of foundation, dropping September 8th.
The new release includes 51 shades, covering an extensive amount of skin types. The product is described as:
Finally, a clean foundation for makeup lovers. Infused with 20+ skincare ingredients, this proprietary formula delivers ultra comfortable, longwear performance without compromising your skin. Its weightless, serum-like texture seamlessly blurs and smooths for a natural, luminous finish that wears all day. No slipping or caking. Foundation never felt (or looked) so good.
Using the science of color theory, we obsessively formulated the perfect spectrum of 51 shades across 6 families based on your skin’s depth and undertones. Our shade numbering system (590-000) is based on the pigment load by shade – the higher the number, the higher the pigment load and deeper the shade.
Along with the new foundations, HAUS LABS by Lady Gaga has announced another set of Setting Powder coming on the same day.
Experience this no flashback, talc-free, fermented arnica infused powder that helps nourish and calm skin, while setting makeup with a flawless, undetectable finish. Patented gel-powder technology delivers a silky, weightless veil that blurs and smooths like you’ve never seen before. Pairs seamlessly with TRICLONE™ SKIN TECH FOUNDATION.
Stay tuned for more information coming soon.