08 August 2014

Lady Gaga announces her new fragrance: EAU DE GAGA

Two years ago, Lady Gaga’s debut fragrance Lady Gaga Fame surpassed all norms and standards in the fragrance industry with its innovative technology: the first ever black Eau de Parfum that sprays clear and becomes invisible once airborne. The results are as impressive as the innovation itself: Lady Gaga Fame is on its way to making fragrance history with the number of bottles sold worldwide, and the awards it has received across the globe.

For her next fragrance adventure, Lady Gaga invites women and men everywhere to indulge in her daring new global release…

Lady Gaga and Coty introduce EAU DE GAGA. Created with Gaga’s visionary fragrance powerhouse, Haus Laboratories, this exciting new scent captures the pure essence of Gaga. Dangerously daring, EAU DE GAGA represents the future of a scent that appeals to both men and women; nothing is off-limits.

EAU DE GAGA is an enigmatic scent, fusing daringly diverse elements to create a beguiling allure. The fragrance is built around a beautiful heart of white violet, an intoxicating flower that fuses male and female attractions. To counterbalance this opulent woody-floral intensity, the scent opens with an invigorating burst of sparkling lime that exudes dynamic vibrancy. And it evolves into a sensual trail based on leather, adding a primal quality to the scent.


The striking EAU DE GAGA bottle mirrors the perfume by uniting masculine and feminine design aesthetics. Its stark lines and sleek black lacquered finish deliver a bold statement in simplicity. For an added touch of luxury, the front of the flacon is adorned with a silver name plate that is printed with the words “Paris – New York” and the number 001. The names of the two cities reflect Haus Laboratories’ global identity and the number 001 represents the beginning of a long story, one which is still to be continued. And for the most devoted Little Monsters, the Ultimate Masterpiece 75ml version comes in an elegant red folding jewelry box in which the bottle rests on a sumptuous black velvet.

Like the campaign for Lady Gaga Fame, the EAU DE GAGA campaign was shot by Steven Klein and stars Gaga herself. EAU DE GAGA Eau de Parfum 15ml, 30ml, 50ml and 75ml will be available at retailers worldwide from September 2014.

6 Responses

  1. Tuyonkah

    Lady Gaga don’t get much exposure these days on the national level!. Other artists whom I am not a fan of at all get all these exposures even though their music suck!!
    Lady Gaga, if you are reading this, we want new music soon. How about working with Trentemoeller ( a dutch dj who need recognition). In the States, they tend to like the same artists for months and months and then after that they are no longer popular)

  2. dalerd

    Are you still single? Maybe——–>
    ♥ Celebrity Matching. com ♥ — is suitable for
    you. This is serious millionaire dating services and personals site dedicated
    to those seeking real love. Thousands of beautiful women and rich men have been
    meeting on this site and created rich couples success stories of their own, not
    to mention the thousands of these women and men dating and finding love on this
    website too. Single people meeting another single is why we are here.dsdsdddddddddddddddd

Leave a Reply