18 August 2014

Lady Gaga accepts the ALS Ice Bucket Challenge

Lady Gaga has recently accepted to do the ALS Ice Bucket Challenge. This social media phenomenon involves dumping a pail of ice cold water over your head and then challenging three other people to do the same within 24 hours. If you do not accept the task, you will have to donate $100 to the ALS Association which fights amyotrophic lateral sclerosis, also known as Lou Gehrig’s disease.

It may seem like a silly social media meme, but it’s making a difference: The ALS Association reports that it, and its 38 chapters, received $4 million in donations in just two weeks. Last year during that same time period, (July 29-August 12), the association brought in $1.1 million.

After accepting the challenge, Lady Gaga followed the rules and picked four more people: Adele, Michael Rapino, Vincent Herbert, and Arthur Fogel.

Watch the video below.

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