
Here was have an interview EXCLUSIVE to LadyGagaNow.net . I interviewed one of Gaga’s graphic designers from London, Stuart. I’d like to say a big thank you to stuart for taking his time to answer these questions!
1.When you do design work for Lady Gaga, how does the communication process work?
I recieve a written brief from the product manager at the record label, usually followed by a phone call to clarify exactly what’s required from me.
2.Are you given very clear design directions from the very beginning of the brief?
The design direction is fairly clear, as the artwork for each release has already been created by an art department in the U.S. I recieve a digital folder full of creative assets to work with, inlcuding logos, typefaces, imagery etc. and use those to create what’s needed in terms of music formats (album sleeves, single sleeves, CDs and vinyls etc) My job mainly consists of tweaking the existing assets to appeal to the UK market and to fit the US artwork to the UK format templates which can slightly differ to those used in the US. I might also be asked to create a different layout for the type, or use a different image of Lady Gaga in a different way to how it appears on the amercian artwork. Or in some cases, create entirely new formats. A good example of this is the seven inch picture disks I’ve created for all the UK releases of the singles from ‘The Fame’ album. I’ll work with the marketing team at the record label to decide on the right image of Lady Gaga for the two sides of the disk and create a sticker for the outer sleeve to show the name of the single and all the tracks, remixes, credits and legal lines etc. I’ll also use the assets to create all the UK P.O.S. (Point of Sale) and merchandise which can include street posters, bill boards, t shirts, magazine adverts, stickers etc. which are used to promote the release to the UK market. These aren’t designed in the U.S. so need to be created from scratch. All the work is approved by both the product managers in the UK and the US and then we go to print.
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